Imagine yourself in a car at night, driving down a long, barren road with flat empty fields along both sides. You have been driving for many hours, and you have no idea where you are headed, or if you will ever reach your destination. You don't know this because you never decided where you are going. You are just driving with no plan.

You might be enjoying the feeling you get from the freedom of the open road. However, eventually, you will begin to get frustrated and feel stressed by the uncertainty of not knowing where you are going.

Setting yourself personal and professional goals will help you set and reach your destination. If you have no goals you will eventually run out of gas along the side of that barren road.

Don't quit your day job.

I was reminded of the importance of goals as I read Sean McCabe's new book, Overlap: The Ultimate Guide to Turning Your Side Passion Into a Successful Business. McCabe is an entrepreneur who has had several successful businesses over his career. We met in-person at Jeff Goins' Tribe Conference recently and spoke more about his book. He wrote it to encourage readers to go after what they truly want to do professionally. He doesn't preach what others do about quitting your day job. Instead, he encourages you to carve out time to work on a side business that can bring you joy and reward you financially. This all begins and ends with the goals you set for yourself.

In Overlap, McCabe describes his own goal of writing the book and how he completed it in just one month. He describes his process of writing 80,000 words over two weeks. McCabe includes a clever strategy to help readers set and reach their goals.

A strategy to achieve your goals.

Begin by creating a long list of all of your life goals. McCabe recommends determining which of the goals on your list will have the biggest impact on your life if accomplished in one year. He then says to start a new list and write that one goal on the top of the page. Follow this with twenty bulleted items that will get you to accomplish that goal. Dedicate one day for each item and repeat this for twenty days. 

I would add that you might need some extra time on some of the items, but you will be surprised how little time it actually takes to complete them when you write them down. It also helps to reconsider watching YouTube and Netflix during this period because focus is key.

McCabe writes, "Successful people know what they want, and they invest every ounce of their energy in going after that one thing. You can achieve many great things in life, but you can achieve only one truly great thing at a time. If you try to pursue many goals at once, you will not succeed at any of them." He adds that you should visualize achieving your goal. He says to, see it, actualize it, and internalize the fact that it will happen. Never feel you have failed to reach your goal, just that you haven't achieved it yet.

Make an on-going list of what is effecting you positively and what's doing so negatively. Doing this will help you understand what is slowing you down from achieving your goal and what is helping.

Communicate your goals.

A key message in Overlap is to communicate your goal every day to everyone in your life. Make them associate you with the goal you plan to accomplish. It needs to be on their minds when they think of you. You can even add the people in your life to your list. Some will support you all the way, while others may try to talk you out of it or even speak negatively of your goal.

McCabe writes, "If the people in your life don't know what your goal is they can't help you achieve it." He goes on to remind his readers that we need to know the goals our friends have and do our best to support them as well. As I always say, networking is a two-way street.

Why not pull your imaginary car over right now? Fire up Google Maps or grab the old Rand McNally from the glove box. Choose your destination. You are far more likely to make your journey a success when you know where you want to arrive.

Leave a comment with your goal. Maybe we can help you get there.

I was a sucker... or I was suckered.

Heather and I were planning to get married. It was time for me to get a grown-up job. I didn't know enough about networking yet, so I applied on job websites. I spent countless hours submitting my resume and writing cover letters for entry-level marketing jobs. 

I was getting desperate when I finally got a call for an interview. The company was situated in a swanky office off Bay Street in downtown Toronto. Bay St. is similar to Wall St. in New York, picture skyscrapers and suit and ties everywhere. Not really my bag, but I wanted a decent job. 

The Worst Job I Have Ever Had

The company specialized in creating high-priced, industry-specific summits. These summits would bring together representatives from many businesses for sales and marketing workshops and presentations. Each summit would be hosted at an exotic location that would normally include views of an ocean and golf course. There was only one catch I wasn't aware of, the summits didn't exist.

On my first day of work, I was placed in a cubicle with a computer, headset, and script. Some of the days were spent researching businesses to pitch the summits to. The other part of the day was me on the phone, carefully following my script, attempting to convince the business owner that he or she shouldn't miss such a valuable opportunity. 

The bell (yes, an actual bell) rang occasionally and a co-worker's name was written on the whiteboard walls. Everyone would scream in congratulatory excitement. My first sale couldn't be far behind, but it was. In fact, my first sale never came. After a couple of weeks, I was getting desperate because the job was commission based only, which meant if I didn't make a sale, I wouldn't get a paycheck.

They promised I would earn huge commissions off each summit sold, but I needed to make a sale first. Each night, I would sheepishly arrive home empty-handed and depressed.

This type of business relies on what phycologists call the Sunk Cost Fallacy. David McRaney's definition from You Are Not So Smart nails it perfectly.

The Sunk Cost Fallacy

"The Sunk Cost Fallacy. The Misconception: You make rational decisions based on the future value of objects, investments, and experiences. The Truth: Your decisions are tainted by the emotional investments you accumulate, and the more you invest in something the harder it becomes to abandon it."

I kept showing up because I had become too invested and embarrassed to make my experience there a failure. I finally reached my wit's end when I learned the summits didn't actually exist.

They explained they would create the summit only when enough tickets were sold in advance. The kicker was if a person purchased a ticket and there were not enough sales, the purchase was non-refundable. Their "investment" could be used for a future summit instead. This was the worst job I ever had, but I learned a few valuable lessons.

Research companies before you apply.  

Don't be fooled by fancy offices and fast talking sales types.

Don't depend solely on commissions. 

I learned the hard way and share this with you here because these types of businesses exist in every city. Be careful out there if you are looking for a job.

I had a colleague reach out to me to ask whether she should continue as a self-employed marketing consultant or become an employee. Here was my advice. 

Ask yourself what you want to do most. Do you want stability but give up some freedom for it, or would you prefer potentially more reward but also more chaos? Working for yourself is always a bit chaotic and stressful (trust me, I know). So it's key to decide which lifestyle you prefer. If you choose employment, remember there are always options to work on a side hustle. ;)

Entrepreneurship or Employment

Entrepreneurship is wonderful and hellish at the same time. It is important to understand that there is nothing wrong with working as an employee. I did this for most of my career. I feel better for having done it, because I learned so much about how a business is run, and how to correct common problems and concerns that aren't visible to the outside world. 

As simple as this may sound, create two Pros and Cons lists. One for working for yourself and one for an employer. Do this on paper with a coffee (or stiffer drink). Close your computer. Put your phone in airplane mode. Don't get back online until you have completed both lists. 

I bet you'll see your answer right in front of you.

Now here's some music to help you work on your decision...

For the last three years the spot where my lawn used to be has featured a pile of dirt and weeds. The closest I got to receiving “Yard of the Month” was when the sign blew over to my yard from my neighbor’s lush garden. I figured it would be an act of God before I would ever win that thing.

Each year I have tried in vain to regrow my lawn. I have purchased seed, soil, a manual push aerator, a mechanical aerator (which was really embarrassing to try to operate). 

After seeding my lawn, I would spend mornings dodging my poorly positioned sprinkler. I would drag it from spot to spot with the hose kinked, leaving me just enough time to hop out of its way before the water would angrily explode out of the end. Most of my attempts would leave me damp and sometimes downright soaked. 

Last fall, I decided to bite the bullet and hire a lawn service. Guess what happened… my lawn returned. I thought it was a lost cause but it was me who was the lost cause. I had to accept that I am not a gardener. 

“I AM NOT A GARDENER.”

This morning, I stood in the middle of my yard in awe at my success (albeit hired success). The cool, fresh grass shot up between my toes. I proudly stared around my gloriously green yard. It’s really rather magnificent. 

This dreadfully domestic moment helped me remember that I am not an expert in everything. As I approach my forty-fifth birthday, I now understand there are perfectly acceptable occasions to hire a professional. 

Back in January, I came to a similar realization when I hired a designer to create a logo, typeface and color palette for a project. It felt so good to see her handy-work and realize that I never could have produced something so good - no matter how much I watered and seeded it. 

It's funny how you learn a few things as you get older.

I have had the good fortune of spending time with best-selling author, speaker trainer, and keynote speaker Michael Port. He is a warm, wise, and sincere guy - my kind of people! 

I recently read and loved his best-selling book, Book Yourself Solid: The Fastest, Easiest, and Most Reliable System for Getting More Clients Than You Can Handle Even if You Hate Marketing and Selling. I have already seen an increase in new consulting clients as a result of reading and working through the excerises in his book.

Here are some of my takeaways from Book Yourself Solid. I encourage you to pick up a copy and dig right in today.

17 Takeaways From Book Yourself Solid

• You are the company you keep. 

I've read this in many of my favorite business and self-help-type books. It's true. Choose your friends wisely. Ditch them if they don't support you.

• Your ideal clients are those individuals who energize and inspire you. 

This is why I typically work with small business owners and teams. It always seems like small businesses are the most passionate about the work they do. That passion always gets me excited to serve them.

• Being everything to everyone just isn't possible. 

I'm guilty of trying to please all of the people all of the time - in the past. Michael serves his readers a good reminder of why this doesn't work.

• It’s much easier to carve out a very lucrative domain for yourself once you’ve identified a specific target market. 

This is something I have been doing with NetworkingForNicePeople.com. I wrote my book all about networking, so I have returned to the topic to teach and build a community. My target market is anyone who wants to jumpstart their career or grow their business. 

• If your potential clients are going to purchase your services and products, they must see them as investable opportunities; they must feel that the return they receive is greater than the investment they made.

• The secret to having a successful business is to know what your clients want and deliver it. 

• People buy results and the benefits of those results. So think about the solutions you offer and the subsequent results and benefits they provide.

• View yourself as a leader in your client’s life.

• Your brand is about making yourself known for your skills and talents. More than that — your brand is about what you stand for.

• Establish an advisory board.

I'm finally in the process of making this happen officially in a private mastermind. 

• Read one book a month.

You'll know I did this from reading these mini book-report posts.

• When you have made the effort to speak and write directly to your ideal client, he’ll feel it.

• Perform daily tasks that will keep your name in front of potential clients.

I do this with my writing here, at Networking For Nice People, in my email newsletters, and in my column in The Tennessean. I also use a CRM to remind me to check-in with clients and follow-up. 

• From a practical perspective there may be two simple reasons why you don’t have as many clients as you’d like: Either you don’t know what to do to attract and secure more clients; or You know what to do but you’re not actually doing it.

Guilty as charged with not doing what I knew I needed to be doing. I'm getting better at holding myself accountable, though. The photos of my family in my office help keep me focused. 

• Each day, introduce two people within your network who do not yet know each other but you think might benefit from knowing each other. 

I do this with my Daily Goals Worksheet. You can grab a copy here. 

• Start by choosing one day of the week that you can focus on where and when you could be asking for referrals.

• Instead of focusing on what I do, focus on what I can do for my clients.

Get a Copy of Book Yourself Solid

I pulled each of these quotes from Michael Port's valuable book because they stood out to me. I expect many (if not all) will stand out to you too.

Book Yourself Solid is a must-read book to help you grow your business. Michael Port is definitely somebody you should be following. 
 

Do you remember John Hughes’ movies from the 1980s and 1990s? The plot often included two best friends seeking love from impossible partners. SPOILER ALERT. The climax of the films often resulted in the two friends realizing it was each other who they loved all along. I love a happy ending too.

For the last year, I have bounced around a bunch of different topics to write about and explore. The subjects include: relationships, personal branding, entrepreneurship, social media, content marketing, creativity, and all of these things come back to one main passion - networking. You know I hate cheesy networking tactics and events. I believe in the true power of connection as a result of networking well - as nice people.

It has been three years since my book, New Business Networking, came out. I continue to speak and train people on how to become better networkers. We all need networking in our lives.

If you have a fledgling start-up and you need customers or investors… you need networking.
If you are a student (or parent of a student) trying to jumpstart your career… you need networking.
If you are a professional who is seeking a career change or reinvention… you need networking.
If you are between jobs after a layoff… you need networking.

INTRODUCING NETWORKING FOR NICE PEOPLE

One of my goals for 2017 is to build a brand new community around the topic of networking called Networking For Nice People. I have written a manifesto about what networking means to me. I invite you to come and take a look. You will also find a new email newsletter to send you one quick and valuable networking tip each Monday and Friday. Drop over now to check it out.

Happy 2017. Are you ready to become a better writer?

In order to build and grow your personal brand you must create content online that people can discover. It is this content that will tell the reader more about you, your products and your services. We write articles, proposals, blog posts, emails, Facebook updates, tweets and more every day. We are all writers.

One of my resolutions is to become a better writer this year. I decided to re-read Ann Handley's wonderful book, "Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content." Whether you are a scribbler or a scribe, a poet or an editor, there is something in Handley's book for all.

The following are quotes from the book that will leave you inspired and ready to improve your own writing this year.

20 ways to become a better writer

1. Write with economy and style and honest empathy for your reader.
2. If you stripped your branding from all your properties and lined up your words alongside a competitor's, would you recognize yourself? Would you stand out?
3. Whenever possible, specify geranium instead of flower.
4. Utility x Inspiration x Empathy = Quality Content.
5. Writing is a habit, not an art. Set aside time each day when you're freshest.
6. Put the needs of your audience first.
7. Every bit of content you create should be to please the customer or prospect — not your boss or client.
8. Start with empathy. Continue with utility. Improve with analytics. Optimize with love.
9. The first words of every sentence should make a friendly first impression to encourage the reader to keep going.
10. The primary idea — the important words — should be placed at the beginning.
11.  Anything you write should always be aligned with a larger (business or marketing) goal — even an individual blog post.
12. Reframe the idea to relate it to your readers.
13. The more personal you are, the more universal you become.
14. Write to one person.
15. If you get stuck, think about what's sticking. Do you need more research? More examples? Another point?
16. Good writing serves the reader, not the writer. It isn't self-indulgent. Good writing anticipates the questions that readers might have as they're reading a piece, and it answers them.
17. Empathy for the customer experience should be at the root of all of your content.
18. Start by getting to know your customers.
19. No one will ever complain that you've made things too simple to understand.
20. Don't tell me who you are — tell me why you matter to me.

Writing is a wonderful way to share what you know with important people around you. Become a better writer this year by reading Ann Handley's "Everybody Writes." I have already picked up a few new tips to use for my writing; I know you will, too.

And now I am off to the store to pick up some geraniums for my wife.

This article originally appeared in The Tennessean Newspaper.

I've written here before about the importance of transcribing the wisdom you consume. This is one of those blog posts. Chris Brogan is a prolific writer and thinker. His podcast, The Owner's Mind, is a mix of interviews and smart rambles. I love both formats. 

Chris recently released an episode where he spent time riffing on failure and success. He dropped so many pearls of wisdom that I had to keep stopping my walk with Max to take notes. Here's what I learned.

"Your excuses will never be as interesting as the story of how you got things done." 

One of the keys to success in business and in life is to start, start, and start again. When we start new projects we learn from the experiences. That knowledge brings us closer to success, so we must move forward and stop making excuses why we don't. As Chris said, "Your excuses will never be as interesting as the story of how you got things done." I love that!

Your persistence and promises will lead you to success. You need to focus on the promises that you make to yourself and to others. Have the strength to keep starting, but don't confuse being busy with progress. 

If you want to succeed you have to have successes. Starting can be fun, but we often don't love the follow through. If you are always starting something you are never finishing. The key is to make smaller goals and simpler wins. Feel that success and keeping pushing forward. 

Be sure to subscribe to Chris' killer email newsletter for more of his wisdom. 

What small wins can you achieve today? I just wrote a blog post. How about you?

We can easily forget what Thanksgiving is all about as we stuff ourselves with turkey, aggressively shop for deals, and argue politics with our family. Luckily, the keyword is right there in the name of the holiday to remind us what it's about - thanks.

We should be thankful all year, but we get distracted by our business, family, and Netflix. If we take the time each day of the year to be thankful, we will all be more kind and reflective. I feel like this is needed now more than ever.

As we ease to and away from Thanksgiving 2016 here are some fresh ideas on how to be thankful.

Be smart with your smartphone: Set a daily reminder asking, "What am I thankful for?" Stop your day to ask and answer this question to yourself during a quite moment. It will only take a minute and can quickly become a positive daily habit.

Journal it. Use a small notebook to jot down what you are thankful for each morning or before bed. This will become a valuable resource to turn to when you have a crummy day. Flip through it and realize you live a charmed life.

Walk and talk. Get outside and clear your head. I use the voice memo app on my iPhone to record why I am thankful. Don't worry the passersby will think you are speaking on your phone. Nobody will know you are secretly talking to yourself. It will be our little secret.

Say Thank You. Review your recent emails, voice messages, social media interactions and instant messages. There are people deserving of your thanks. Pick up the phone and tell them why you are thankful, or write them a personal note and mail it. There is magic in the tangible interactions.

The Cheater's Guide to Saying Thank You

I enjoyed watching Carly Slater's Ignite Seattle presentation, "The Cheater's Guide to Saying Thank You". In it, she suggests that instead of being thankful to someone, we should be thankful for them. This helps us realize exactly why we are grateful. It's great advice.

Take it a step further and acknowledge someone for something they care about. In her presentation, Slater says you can find what someone cares about by noting difficult or rare things they often do. Tell them you have noticed and why you are thankful for it. Take a moment now to consider the people in your network and what they care about.  

Don't let Thanksgiving be the only time you are giving thanks. Happy Thanksgiving (and belated to my Canadian friends). 

This article originally appeared in The Tennessean Newspaper.

Networking isn’t just something you do during a conference. It is a process you must take part in before, during, and after the conference.

Effective networking leads to new business opportunities and new relationships. As I wrote in my book, New Business Networking, networking is paramount to your career and business.

10 Tips to Network Like a Pro at a Conference

1. Practice your elevator pitch

Practice your elevator pitch before you go. Who are you? What do you do? Why are you attending this conference?

You will be asked these questions, so rehearsing your answers ahead of time will help you prepare your thoughts. Plus, you might discover another reason why you are attending that you hadn’t considered.

2. Show up early

Try to get to the conference early, and stand near the registration table, entrance, or food area. These are the places where people congregate.

When you first arrive, solo attendees will especially be seeking a friendly connection. Don’t let them become wallflowers.

Also, consider approaching sponsors and introducing yourself. A casual conversation with a conference sponsor led to my book deal.

3. Express interest in others

Be more interested in other people than yourself.

4. Ask questions

Ask questions, and actively listen to the answers. Use eye contact and body language to show you are listening.

5. Talk to strangers

Forget what your parents taught you. Everyone is there for a similar reason. You are all sharing the same experience. A good icebreaker is to ask someone what they thought of a particular speaker or who was their favorite speaker of the day.

6. Be personable

Use a person’s first name several times as you are speaking to help you remember it.

7. Take notes

Take notes on a person’s business card about your conversation to refer to later. Can you help this person? Who should you introduce them to? Don’t forget to bring your cards, too.

8. Keep it fresh

Things can get stale during conferences. Bring mints and gum to keep your breath fresh.

9. Stay hydrated

Drink plenty of water, and go easy on the alcohol.

10. Stay connected

Follow up with each person you meet after the conference. Staying in touch is a crucial part of networking.

Follow up with a pleasant email, remind them what you spoke about, offer them a link to an interesting article, connect on LinkedIn, or schedule a “no agenda” coffee meeting.

Use my tips, and I guarantee you will have an amazing time at your next conference. Do you have your conference networking tip? Please leave a comment. 

Photo from Flickr by Cydcor

There are two precious resources all entrepreneurs swear by: time and money. With less time, we earn less money. When you work for yourself as a solo-practitioner or solopreneur, time is even more precious because you don't have a staff to assist you. Every hour should be accounted for in your workweek.

About six years ago, a close friend started his own business. We used to work together, but he decided to depart to start his own company. Our friendship faded because he could never commit to getting together for a coffee, lunch, or beer, like he used to. I couldn't understand this, but I understood once I started my company, Futureforth.

When you earn a paycheck you have more free time to socialize. When you work for yourself, you must consider whether that time will amount to new clients, customers, or something to benefit your fledging business. Yes, obviously we all need to fit in social time, but you won't grow your business if you are spending all of your time socializing. You also must beware of complacency when business is booming, all businesses have ups and downs.

I now get a little frustrated when I join someone for a coffee meeting only to learn that it is a social call and not something work related. Don't get me wrong, I love to socialize, but when I am seeking new clients, I must focus my time on business development and not casual coffee chatter. Free time is an oxymoron to an entrepreneur.

No Agenda

I recently set up a coffee meeting with an acquaintance I admire. He spends much of his time traveling for his business. He was home from London, but about to depart to New York in just a few days. Before he was back from London, I had reached out to ask him if he would like to join me for a coffee. In the email, I included two important words: no agenda.

Had I not used the words "no agenda", he might have anticipated my meeting request would lead to new work, or some form of professional collaboration. He might have ended up feeling disappointed, or worse, annoyed. I wouldn't blame him.

Time is a precious resource. During his few days between traveling, he probably had work to do and family to spend time with. Using "no agenda" told him that this was indeed a casual coffee meeting invitation, nothing more.

I believe that when planning social calls with fellow entrepreneurs we should add "no agenda". This lets the recipient know that this is strictly a casual meeting. I am writing this now because the gentleman pointed out how much he had appreciated my use of "no agenda". He knew from those two words that our meeting would strictly be a social call. I wasn't selling anything or buying anything. This was just an opportunity to chat and catch up with someone I admire.

Rather than risk disappointing or annoying your network, be clear on why you wish to meet with them in the first place. Respect their time and they will respect you. If there is a business opportunity to discuss, let them know. If it is just a friendly, catch-up coffee meeting use "no agenda".

This article originally appeared in The Tennessean Newspaper. Photo from Flickr by Pascal Maramis. 

A few photos from the first BarCamp Nashville, August 18th, 2007. 

BarCamp Nashville, the free, technology unconference is celebrating its tenth year this Saturday, October 15th. If you have any interest in technology (and you should), you would be nuts to miss this celebration. 

My friend and co-founder, Marcus Whitney, recently wrote a wonderful recap blog post about how BarCamp Nashville came together. Our main goal was to put Nashville on the "digital map". We wanted the world to recognize the technology talent in our city. Our plan was to launch BarCamp and later PodCamp Nashville (now known as Craft Content), and pass the organizing torch to a new team each year.

CORRECTION: After our panel today, Marcus reminded me of the reason why we passed the torch. Originally, we had planned on doing the second BarCamp Nashville, but Marcus started his own company and decided not to do it. So Kelly Stewart (one of the original organizers) and I decided to pass the torch to the next group. Who knew my mind would be foggy after nearly ten years. 

The model has worked well. Each year a new person takes the lead of a specific task and the previous person becomes a mentor. For example, if one person manages sponsorships in 2016, the person who managed it in 2015 teaches them everything they need to know. It's been cool to notice how different people have changed roles over the years as they have learned new skills or wanted to test to new areas of interest.

Countless New Friends

I can't speak for each volunteer, but I can imagine that their experiences have led to new areas of expertise for their careers and businesses. Plus they have made new friendships with fellow volunteer organizers. I know that personally, I have made countless friends from my involvement as an early organizer and co-founder, and later as a speaker and fellow attendee.  

BarCamp Nashville was created by our community for our community. It is with deep thanks to all of the attendees and speakers who have made it an amazing event each year. I also want to thank the gracious sponsors who paid to make BarCamp happen. Finally, and most importantly, I want to raise a glass to toast all of the dedicated organizers who have continued to grow and nurture Nashville's original unconference.

BarCamp Nashville Organizer Roll Call (2007 - 2016)

Abby Whisenhut
Adam Auden
Alan Eatherly
Alan Fox
Alex Ezell
Alison Slamon
Andrew Duthie
Anna Stout
Ashley Bright
Audrey Hunter
Audrey Shores
Bart Renner
Bayard Saunders
Ben Wilburn
Berenice Valdes
Bob Kalwinsky
Bobby Brock
Brad Blackman
Brianna Reed
Bryan Duplantis
Cal Evans
Carla Swank Fox
Carter Harris
Catherine Hardin
Chad Taylor
Chase Ramsey
Chris Mihalcik
Chris Riesgo
Chuck Bryant
Clark Buckner
Cliff Corr
Colin Yearwood
Corey Davis
Courtenay Rogers
Courtney Seiter
Cristina Cinque
D'nelle Dowis
D'nelle Throneberry
Damon Romano
Dan Cotton
Dan Eggenschwiler
Dani Heileman
Dani Heilman Howell
Darren Crawford
David Beronja
David Payne
Dean Shortland
Deanna Vickers
Deborah Fisher
Deborah Sanderfur
Diane Sanders
Doris Palomino
Dustin Thomason
Edwin Acevedo
Elizabeth Elmore
Emily Fordice
Emma Everett
Eric Near
Eric Shuff
Erica Cosminsky
Erin Cubert
Erin McInnis
Erin Page
Gaines Kergosien
Hannah Moyer
Heather Venesile
Heidi Short
Jacques Woodcock
Jairo Ruiz
James Logan
Jamin Guy
Jenni Leeds
Jennifer Nash
Jessawynne Parker
Jessica Murray
Jessica Peoples
Jimmy Thorn
Joanne Eckton
Joe Smith
John Ellis
Jordan Kasper
Joseph Bradley
Josh Cole
Julia Corrigan
Julie McReynolds
Julie Moore Dey
Kailey Hussey
Kate O'Neill
Katherine Neunaber
Keith Miles
Kelly Stewart
Kenny Silva
Kerry Woo
Kim Hatcher
Knight Stivender
LaCheka Phillips
Laurie Kalmanson
Les Gebhardt
Lesley Smith
Lindsey McMurray
Lisa French
Lucas Hendrickson
Marc Apple
Marcus Snyder
Marcus Whitney
Marissa Benchea
Mark Rowan
Mark Williams
Marshall Romero
Mary Carnahan
Mary Kergosien
Mathew Laughlin
Matthew Jackson
Max Trenkle
Maynard Garrett
Melanie Friebel
Melanie Meadows
Michael Daugherty
Michael Morton
Michelle Price
Michelle Ward
Mike Conrad  
Mike Logsdon
Miller Canning
Nayeli Anaya Hernandez
Neil McCormick
Nicholas Holland
Nipun Joshi
Paul Sunderhaus
Penny Cupp
Rachael Kahne
Rob Wingfield
Robin Thorpe
Russell Campbell
Sam Bradley
Samantha Yeargin
Scot Justice
Scott Greer
Scott Troutman
Sean Hill
Steve Cunningham
Sue Anne Reed
Tabitha Tune
Thomas Vaughn
Tina Wisneski
Todd O’Neill
Tom Cheredar
Tony Grotticelli
Winston Hearn

Did I miss you? Sorry about that. Please leave me a comment. 

Join Us This Saturday

Marcus and I will be hosting an interactive question and answer session with each other and the audience on Saturday. We hope to see you at our session, A look back (and forward) at BarCamp Nashville. Check out all of the other amazing sessions planned too! All for free. 

Happy 10th BarCamp Nashville. 

You know those people who you meet who you can tell are good people. Joe Calloway is one of those guys. Joe helps organizations focus on what is truly important, inspires constant improvement, and motivates people to immediate action (I stole that from his site). Jos is the author of nine books, a business coach, and a keynote speaker.  

Joe and I met for a coffee a while back, and we instantly hit it off. His long career as a speaker, consultant, and writer has certainly inspired me to keep pushing forward, even when the going gets rough. It gets rough sometimes. Anyone who says it doesn't is a liar; don't trust them. 

I recently reached out to Joe to check in and to say hello. Just a day after our email exchange, a package arrived at my door. I was excited to find a sweet letter and his latest book, Keep It Simple: Unclutter Your Mind to Uncomplicate Your Life.

Just as the title suggests, Keep It Simple is a short and simple book about simplifying your life. I highly recommend picking up a copy for yourself. I’m going to buy a few to give to friends who need to simplify things in their own lives, too. 

10 Joe Calloway Quotes That Will Inspire Simplicity

The following are ten quotes from Keep It Simple. Use these to start moving yourself in the right direction by simplifying your business, career, and life.  

"In order to get to simplicity, you have to have focus."

"Focus means clarity. Clarity means knowing what is most important."

"Getting focused is the path to simplicity, and simplicity is the path to success and fulfillment."

"Successful people have the ability to make the complicated simple."

"Our goal should always be to do that which creates value for our customers."

"As we simplify, we increase the likelihood of success."

"Complication freezes you into uncertainty and inaction."

"The quality of your life is largely determined by the quality of your relationships."

In addition to the inspiring ideas in his book, Joe recommends several thought-provoking exercises. Two of my favorites are the following.

"Create a “let-go-of list”. There is great wisdom and power in this idea, as you can’t accomplish the things you aspire to until you clear the space for them to happen."

"Think about every person in the past three days that has made a favorable impression on you. What was the common factor?"

I highly recommend picking up this little gem and putting it to work for yourself. Leave me a comment if you do, I'd love to hear your thoughts.

I'm a fan of Paul Jarvis. I've enjoyed his Sunday Dispatches email newsletter for sometime now. His message resonated with me this week (as it often does). In his email he wrote,

"The problem I’ve personally come up against lately is that thinking up these new ideas, new products and new models is a little addictive. At least to me. And now I realize that I’ve let my business get far too unfocused."

I am in the same boat. What's really challenging is working for myself. When I earned a steady paycheck, I could work on side projects whether they earned money or not. Most of them didn't, but that wasn't my intention. Now that I work for myself, I'm completely accountable for my time (and money).

I am absolutely dying to start a new podcast. I know what I want it to be, I know the guests I want to have on it, but it comes down to two things: time and money.

I figured out that my last podcast took me about four hours for each thirty-minute episode each week. That time included my guest research, lining up interviews, conducting interviews, editing the podcast, producing show notes, and promoting each episode. Aside from a few sponsors, the show didn't earn much money, so I had to kill it. I needed to focus on Futureforth, so I could be sure my family was being fed.

I have many new ideas for new meet-ups similar to my previous ones. I want to start a small, private mastermind group (message me if you're interested). I've been sitting on a conference idea for years. I had a new book idea, but realized it wouldn't land me consulting or speaking work, which means it wouldn't earn enough money. You get the idea.

Money, money, money...

Money, money, money... why does everything have to be about money? Because every minute of my day is on me. Because I have to feed my family. Because I want us to be able to afford the richest experiences (not things).

Did I solve this dilemma in this blog post? No. Maybe you have some ideas. I'll keep you posted on developments here.

Luria Petruci (AKA Cali Lewis) GeekBrief TV interview with me at Mac World in 2009. Photo by Griffin Technology.

I'm a big proponent of ethical, good-natured, non-douchey networking. I even wrote a book about networking, and my keynote presentation is all about the topic too. 

I had the great pleasure of catching up with an old friend yesterday, while we streamed live video on Facebook (video below). Luria Petruci is an early technology adopter and innovative talented video host. She once went by the name Cali Lewis and ran GeekBrief TV. I still remember when she interviewed me at Mac World in 2009. Her energy and honesty shined through her work as much then as it does now. We kept in touch via Twitter over the years and ran into each other from time to time in-person at CES.  

Networking isn't just about establishing relationships. It's about keeping in touch and looking for ways to help the other person. 

In our conversation, we spoke about the importance of networking for your career and business. I shared tips on how to grow and nurture your network online and offline. It's pretty clear how excited I was to catch up and chat with Luria after so long. I hope you enjoy our conversation and learn a thing or two about networking.

If you want to learn more about creating online video, you should definitely check out Luria's courses at Geeks University. She has been doing web video for as long as there has been web video, she's truly a pro. 

I recently returned from a family adventure. We flew to Denver, rented a car, and embarked on our first DelaneysGo.com road trip. We had a wonderful time exploring the great states of Colorado, New Mexico, Arizona, and Utah. There was just one small catch, I still had to get work done along our journey.

When you run a small business, you can't simply unplug and stop working altogether. Yes, a family vacation should be all about spending time with your family, but you should never neglect your clients.

If you are like me, you have probably found yourself in the same boat (maybe even on a boat). The following are some tips to help you run your business while on your family vacation.

9 Tips to Work Remotely With Your Family

1. Let your clients know that you will be on the road for a couple of weeks before departing, so they know to expect a delay hearing back from you.
2. Set up your trusty, Out of Office email auto-reply with the details.
3. Split the driving time with your spouse, so you can tend to your email and catch up on industry news and social media.
4. If you need to get writing done, complete invoices and proposals, you can tether your laptop to your phone. Avoid videos, so your telecom doesn't penalize you with bandwidth overage fees.
5. Since you will be sharing a hotel room with your children (like us), you will probably get to bed at a relatively early time each night. Be sure to wake up before the rest of your family and head to the lobby to work. Bonus points if you can walk to a local café with Wi-Fi. This gives you a little local flavor, plus you support a fellow small business.
6. If you can't sleep because of the looming work you know you need to get to, sneak into the bathroom and set up your temporary office. Type quietly as you perch over the toilet (not so ergonomically designed). Stand-up comedian and Conan O'Brien staff writer, Brian Kiley, is known for writing material this way.
7. If you are RVing or camping (we camped), check to see if the park has Wi-Fi. You will be surprised to learn that many do.
8. Always be brainstorming ideas for new content along your travels. Use a notepad and sketch out your thoughts for blog posts, newsletters, and any other content you plan to produce.
9. If your family is quietly reading, sleeping, or staring deeply into their devices as you travel, listen to an audiobook or podcast on your headphones. I usually choose non-fiction, business-related content, so I can discover new techniques to market my business and help my clients with theirs.

Be clear with your family that you still need to get some work done during your family vacation. Remind them that your business helps to pay for their trip. Without my amazing clients, we wouldn't have been able to go on our adventure.

I asked the DelaneysGo newsletter subscribers for their own remote working tips. Matthew Rogers suggested that we should be prepared with all fully charged devices to get work done. He uses his iPhone's personal hotspot to download client files. He also suggested using text edit to draft blog posts, since other software that depends on an internet connection can be spotty. Marc Apple recommended setting a certain time of day to check emails and to make phone calls. He urged readers to stick to that schedule to make the most of your time away.

Most importantly, understand that a family vacation should primarily be about your family. I am not suggesting you bury your head into your laptop or behind your mobile device during your whole holiday. Be open with your family, so they understand why you need to get work done.  Don't forget why you are on a family vacation in the first place. 

Have you traveled with your family and still got your work done? I'd love to hear how you did it. 

This article originally appeared in The Tennessean Newspaper.

Outsiders Beware. Your Brilliant Idea Could Be Terrible.

Several years ago, I was standing in the security line at Nashville's airport. I stood there anxiously like the rest of the cattle, with my shoes in one hand and my bag in the other. As I lowered my shoes into the white plastic bin, I noticed a brilliant marketing move. 

The base of the bin had been lined with an advertisement for Zappos, the online shoe store. Picture placing your old, worn shoes into a bin with an ad encouraging you to order your next pair online. Talk about reaching your target market, right? Brilliant! 

This was the first time I had seen the white, security bin boxes branded. I imagined how many people would see the ads before arriving to their gates. What do people do when they get to their gate? They wait. They hop on their phones, tablets, or laptops, to surf the web before boarding time. I imagined Zappos' sales had spiked as a result.

Photo from http://blog.garrettspecialties.com/2009/05/22/

She shook her head in disagreement and said, "It's terrible."

When I passed the security check, the TSA agent stood behind the conveyor of plastic bins. She looked to me as I picked out my shoes. I told her I thought it was a brilliant idea for ads to be placed in the bins. She shook her head in disagreement and said, "It's terrible."

She explained that since the ads had appeared in the otherwise white bins, passengers were continuously leaving something behind. The ads camouflaged their wallets, passports, purses, and keys. I wondered how many people had to dart back to security in a mad panic after realizing their wallet was left behind. I bet people have even missed flights because of this. I agreed with the TSA agent that it was a terrible idea after all. 

What can seem brilliant in a boardroom can be terrible once rolled out, because there is not enough knowledge about the environment. I don't blame Zappos for this, I still think it was a clever idea. Unfortunately, it has also proved terrible for TSA agents and unsuspecting passengers. 

Can you think of other examples of brilliant, terrible ideas?

Will your idea fly? How to test your ideas.

Listening to Erik Fisher's Beyond The To-Do List podcast came at a great time, because I am working on some new ideas for my business. His guest was, Pat Flynn, from The Smart Passive Income Podcast and author of the new book, Will It Fly? How to Test Your Next Business Idea So You Don't Waste Your Time and Money.

I'm a big fan of Pat Flynn. Like other podcasters, he shares great advice for internet marketers. However, he approaches things in a very conversational, non-expert style. I am confident in saying that Pat Flynn is an expert in online marketing, but he delivers in a non-pushy or self-inflated ego kind of way. He's a good guy. 

The Beyond The To-Do List interview is about Pat's latest book, Will It Fly?, which is the question every entrepreneur should be asking before launching anything. Pat urges listeners and readers of his book to test their ideas before moving ahead. 

The following are key takeaways from the interview. I encourage you to listen to the full interview for more nuggets of wisdom from Pat and Erik. 

How to test your business ideas.

Grab your copy.

• Too many choices will stop you from moving forward. The unknown can cause enough fear for you to give up on an idea before you even test the waters.

• Get the answer to the question first.

• Consider the opportunity costs. Mike Stelzner from Social Media Examiner says, "You can't start one thing without stopping another."

• Don't rush into it. You need to decide on the idea and determine the steps you will need to make to move forward.

• Understand where the points of failure are.

• Make sense of your ideas by visualizing them by mind mapping. Check out MindMeister.

• Pat loves using post-it notes to create the order of his ideas by clumping them, reorganizing, and more. Beth Kanter has an excellent post about facilitating meetings with sticky notes.

• Figure out the problems you are solving with your idea first.

• Every great business solves a problem.

• An entrepreneur is a problem solver.

• Market research is crucial.

• Create your market map. Understand what's out there first by using the Three P's.

P: Places. Determine all of the places where your customer is online and offline. 

P: People. Find out who the influencers are in the space who have gained the authority. Use Twitter's advanced search to find them. Use podcasting networks to find them. Refer to the owners of popular LinkedIn Groups.  

P: Products. Figure out what the products are that already exist. You can find a position in the space if you see what is already out there. 

• Use Amazon to find the books on the topic and read the three-star reviews. Pat explains that these reviews tend to be the most honest. Reviewers provide the authors with suggestions on how the book could be improved or with new ideas not covered. These are items you can address in your product.

• Refine your idea after you have done your research.

• Get a few people to pay for your idea. Tim Ferris talked about validation in his best-selling book, The Four-Hour Work Week.

• Don't pretend to have a product with a buy now button. Instead, be honest and tell your friends, fans, and followers that you will create the product if you get enough buy-in from them. Ask them to pay up front to show they are truly interested in your idea. Make it a discount price. Include access to your early customers to help you shape what the product becomes.

• Set S.M.A.R.T goals.

• If you do not meet your goals. You know the product may not be a right fit.

• Do your homework and validate your ideas.

• When you have an idea of any kind. Talk about it with people close to you. You might be afraid people will steal the idea, but they won't.

• The pros of sharing your idea with people far outweigh the cons. The benefits include seeing and hearing the feedback. You get to have them poke holes in the ideas. They will also help you make it better by providing you with new ideas.

• Share your idea with strangers too. Don't just take one person's opinion. Use this feedback to help you determine whether you should proceed.

• Consider joining or creating a mastermind group to share these ideas.

• Onboarding means offboarding other things.

• You will need to make sacrifices in order to launch your new product. You will have to say no to other things that steal your focus.

• Make the product your one thing. Make it a healthy obsession.

• Everything you read and learn should contribute to that one idea.

• Don't let other things slow down your new idea.

• Work-life balance is a myth. Don't let your balance teeter too much to one side or the other. Be sure your communication is strong with your loved ones.

• Share what you are working on with your family, so they are aware. They will understand you will be busy if they know what you are doing. Be sure to refocus your time on them too.

I recommend you hop over to Amazon right now and pick up a copy of Pat Flynn's book, Will It Fly? How to Test Your Next Business Idea So You Don't Waste Your Time and Money. 

You can listen to the full interview below and grab the show notes at Beyond The To-Do List.

Photo by Dave Delaney. All Rights Reserved.

My kids are nine and ten years old. For the last several years, I have been recording them on the morning of their birthdays. Each birthday, I use the voice recorder app on my iPhone, to ask the birthday boy or girl one simple question. 

What do you want to be when you grow up?

I have been fascinated with this question since I began to pause and reflect upon my own career, throughout my adulthood. I find the answer to what we truly want to do for a living can often be found in the things we most enjoyed as children. 

When my brother, Mike, was about eight, I performed magic and comedy for his friends at his birthday party. I was probably eleven years old. I was a class clown. I loved making my friends laugh, but the ultimate win was cracking up a teacher. I remember Ms. Hickey once laughing hysterically as she turned to the chalkboard to hide her laughter from the class. She couldn't reveal that I had her busting her gut. 

Years later, I would study improv comedy at Second City. I even had my own improv comedy troupe when I lived in Ireland. Improv is something I've been itching to do again. In fact, I'm (finally) going out this Saturday to see an improv show in Nashville. It only took me eight years living here to finally do this.

I loved creative writing in school. I used to write short stories, poetry, and I wrote in journals religiously. As I got older, the journalling stopped. It's something I have started doing again recently. Of course, I have this blog to share my thoughts with you. I also write on the Futureforth blog, Tennessean newspaper, and in my personal email newsletter (you are subscribed, right?). 

I loved drama class in school too. My earliest memory of performing on stage was doing Little Red Riding Hood in Grade 3. I had been demoted from my role of the lumberjack hero because I had goofed off one too many times in class. Instead, I was re-cast as a tree. I was more of a prop than I was an actor. My direction was to simply tilt my body horizontally as if to collapse slightly as the replacement lumberjack swung his axe into me. From there he would hear Little Red Riding Hood’s desperate yells for help and run to her rescue. 

My parents sank in their seats and my teacher's face became raging red with anger. 

When the lumberjack scene arrived. I stood erect with my arms spread out like a great oak tree. My parents and the audience probably noted my stylish wardrobe of a green turtleneck, dark brown corduroy pants, and trendy Buster Brown shoes. The lumberjack swung his axe into my side, but instead of following my direction, I had a better idea. I slowly fell forward with my face nearly smashing against the stage floor. I fell like a real oak tree wood, “Timber!”.  The audience roared in applause and laughter as my parents sank in their seats and my teacher's face became raging red with anger. 

I love making people laugh. I love being on stage in front of an audience. I know this is why I became a speaker. I always leave the audience informed, but make sure they laugh during my presentations too. There is nothing worse than a dry, boring speaker. 

Recording what Ella and Sam want to be when they grow up is an exercise for their own reflection as they get older. The recordings are private. I have no intention of sharing them with the world. I just want them to realize that as kids, they already have wonderful ideas on what they will be when they grow up. I want them to stay in tune with these ideas as they grow. I don’t want the system to distract them from following their true passions. Sir Ken Robinson has an excellent book called The Element. Robinson wrote, “The Element is about discovering your self, and you can’t do this if you’re trapped in a compulsion to confirm. You can’t be yourself in a swarm.” 

What did you want to be when you grew up?

I bet your favorite duties in your job stem from your childhood passions. Maybe you are lucky enough to do what you have always dreamed of doing. Or maybe you are stuck in a job that has nothing to do with the true you. Take some time to jot down what you wanted to be as a kid. Add the things you enjoyed most as a child. Now ask yourself how you can begin to weave these interests and passions into your work. 

Honesty is the best policy.

I buggered up scheduling a meeting with a client today because I mixed up timezones (sorry Zoe). I apologized to her and told her the truth. My mum taught me that honesty is the best policy. Your mom (or maybe Ben Franklin) probably taught you this too. 

Today, I saw a story on LinkedIn that inspired this post about honesty. No matter how clever you think you are in concocting a lie, you aren't. This lie cost a guy a job and it wasn't even necessary. 

Brian Connors, Managing Director and Co-Founder of AllSearch Professional Staffing wrote this post. 

Never a dull day in Recruiting. A "Professional" Sales/Management Candidate cancelled an interview today because they and child had a bad car accident, child had to go to the hospital. Even sent us the pic. How sad right? Not so fast, Google "bmw car accident" if you will. I guess our only remaining question for this future superstar of business is, just how did you get from the streets of India to a hospital in Atlanta in just 3 hours?!

I had to search the image myself. I use the Google Image Search Chrome extension to easily search any image online.

Sure enough, I found the original photo on Hindu.com by Sushil Kumar Verma.

"Honesty and integrity are absolutely essential for success in life." - Zig Ziglar.