Posts tagged attention
The Hot Tub Attention Test

Back in 2021, we pulled the trigger and purchased a hot tub for our screened-in porch. Each time Heather and I submerge in the bubbling 104-degree water, we share a deep sigh of relief and exclaim that it’s the best purchase we’ve ever made. Without the distraction of phones, we can discuss upcoming family plans, what’s going on at work, etc.

I’m very aware of the constant draw and addictive design of smartphones, operating systems, and applications. The big tech companies design their products and algorithms with this in mind. The more time you spend, the more money they can extract from your attention, which is more valuable than your time to advertisers.

Let’s use Facebook as an example. The greater amount of time you spend on Facebook, the more money advertisers pay Facebook for your attention (AKA “engagement”), leaving you with less time to pay your limited attention to more important matters like your loved ones, friends, and communities, and caring for your own mind.

Our hot tub is the one place I completely disconnect from technology (beyond my Kindle). When used solo, it’s my place where I sit, soak, and think. I read, journal, and meditate there, and it brings me great clarity and calm to listen to the birds chirp, watch the sun rise or set, and observe the countless squirrels springing from tree to tree.

FROM faux pas TO REVELATION.

On a recent session, I accidentally brought my phone with me, which was a huge faux pas, but it led to a revelation and a test you can do for yourself with or without a jacuzzi.

On this fateful occasion, I kept mindlessly picking up my phone and searching for whatever popped into my mind. I would quickly realise this and move the phone away from me, only to habitually pick it up again moments later. I laughed at the insanity of noticing it magically reappear in my palm! How did you get here again!?

It’s not just me: according to a Reviews.org analysis, Americans checked their smartphones nearly 186 times a day on average in 2025. I’m getting better at this, averaging 88 daily pickups. Still, that seems like a lot to me.

On my next soak, I was careful to avoid bringing the phone along. This time, I had a plan. For the 45 minutes I would be there, I would honestly note in my journal each time I would have used my phone. For example, let’s say I was reading a book and came across a mention of predictive analytics, which reminded me of the plot of the movie Moneyball. Suddenly, I question myself, who was the co-star with Brad Pitt?

In that distracted moment, I would jot down the question in my journal. Who co-starred in Moneyball? Rather than finding the answer on my phone instantly (Jonah Hill), I would return to reading instead.

Later, it might occur to me that the forgotten actor also starred in the hilarious Superbad with Michael Cera, who was on Arrested Development. This might trigger me to try to recall whether they ever did a reunion episode of that amazing show. I’d jot that question in my journal. Did they ever make an Arrested Development reunion? And so on.

Once I was out of the tub, dried off, and reviewing my journal, I found a list of about 15 questions I had pondered. Realistically, it would have taken me about 2-3 minutes to find the answers to each question on my phone, even with an additional distraction like a notification, tempting video, or yet another question to answer. Now, here’s the math part of the Hot Tub Attention Test.

Liberally speaking, 15 questions X 2 minutes = 30 minutes, or more realistically,

15 questions X 3 minutes = 45 minutes.

Planning a 45-minute soak in my hot tub for calm and clarity would have led me to spend 45 minutes staring into my phone! I would have entered the hot water and felt the bliss for less than a second before picking up my phone and searching for the answer to every random question that popped into my mind. And that’s the kicker, I may not have even noticed the hot water or my calm surroundings. I would have unknowingly wasted both my precious time and attention.

Reviewing my written list of questions made me realise most were pointless. Yes, maybe I had an eureka thought worth investigating, but the majority were mundane. Who cares that Jonah Hill co-starred in Moneyball (no offence, Jonah), but the answer wasn’t worth mindlessly searching for after the fact.

Try the Hot Tub Attention Test

Rinse and repeat my Hot Tub Attention Test for yourself. You don’t need a hot tub. You can try this anytime, anywhere you mindlessly carry your phone. Try it when you sit for a ten-minute meditation practice, when you’re waiting in the car to pick up your kids, when you’re in your bathtub or bathroom, when you're mowing the lawn, or taking an artist’s day.

And if you’re interested in how much time you could be wasting, here’s how to review the number of times you pick up your phone.

 

How many times do I pick up my phone?

How to Find Your Number of Pickups (iPhone/iPad)

  1. Open the Settings app.

  2. Tap Screen Time & See All Activity

  3. Scroll down to the Pickups section to see your daily/weekly stats.

  4. Throw your phone out of the window.

 

How to Find Your Number of Pickups (Android)

  1. Open the Settings app.

  2. Tap Digital Wellbeing & parental controls (often a green circle icon).

  3. Scroll to how many times you've unlocked the device (pickups).

  4. Throw your phone out of the window.

Do You Have the Mind Virus?

Escaping the Mind Virus

Last night, something hit me while I was out with Peggy. As she sniffed around the yard, taking her sweet ass time to do her business. I habitually pulled out my phone and thought about putting on a podcast to "catch up on the news." I justified it, of course, because I need to stay informed, I told myself. But the thought lingered: why did I really feel that pull?

The Illusion of Staying Informed

We like to believe we're savvy about media—that we can see through the noise, the spin, the clickbait. I've made a career out of studying communication, and yet I still get caught in the loop: the urge to know what's happening right now, to refresh the feed and hear what's next, to receive that rush of dopamine I so desperately lack. It's the same psychological trick that reality television perfected years ago and contributed to the success of our current divider-and-chief.

The endless reality TV show always led to the trainwreck cliffhanger: What happens next? Tune in tomorrow. When I step back, I realize that's exactly how the 24-hour news cycle has wired our brains. It's not just information—it's programming. And I'm not immune. None of us are.

The Reality Show of Real Life

We've been conditioned to consume the world like a never-ending episode. News, politics, social media—they're all crafted to keep us watching, reacting, sharing, and engaging. The characters change, but the drama stays the same. Each day's "story of the day" gives us something new to be angry, anxious, or worried about.

Fox News has mastered this formula, but they're not alone. The other networks do it too by pandering to their base - Fox is just exceptionally good (and evil) at it. Everyone's competing for attention, and outrage is the easiest currency to spend.

Cutting the Feed

In 2020, when the world felt like it was caving in, I decided to take a 30-day break from news and social media. The effect was immediate. My anxiety dropped. My sleep improved. I realized how little most headlines actually affected my day-to-day life.

It's not that awareness doesn't matter—it does. But there's a limit. If you're not taking action on the information you're consuming, it's just noise. There's a fine line between being informed and being infected.

Action comes down to a FEW OPTIONS…

Talk MINUS Action EQUALS ZERO: Talk-Action=0

DOA Talk-Action=0 flier

Talk-Action=0

  • Find a non-profit in your community and volunteer.

  • Financially support a politician and/or cause that aligns with your beliefs.

  • Call your elected officials to share your concerns.

  • Register to vote and participate in all elections, big and small.

  • Boycott companies that contradict your beliefs.

  • Peacefully protest, find the others, and meet in person.

The original "Mind Virus" left no one winning, especially Charlie Sheen

Speaking of train wrecks, I watched the Charlie Sheen documentary on Netflix and was reminded of how annoying his antics were on the internet back in 2011, when social media was still in its infancy and social networking occurred with actual humans.

In case you're wondering, current data indicates that roughly half of all social media profiles may be bots or "bot-like," including automated bots, AI-driven accounts, and coordinated human-run fake accounts.

Back in 2011, you couldn't escape Charlie Sheen's meltdown because it dominated the web, with memes, hashtags, and clips all feeding on the spectacle. I was so sick of seeing it that I was delighted to discover and use Greg Leuch’s clever Tinted Sheen browser extension, which solved the problem. The extension was created to block Sheen’s name from search and social media results. I wanted to reclaim my own attention, to clean up the digital clutter for the sake of my own sanity.

Looking back, that was before "mute" buttons, before blocking keywords on Twitter (or X), before social platforms were driven by algorithmic addiction. Even then, I sensed how toxic constant exposure could be, and today, things online are way worse.

Now, the virus has evolved. It's no longer one celebrity or scandal—it's everything: politics, outrage, misinformation, and disinformation. The feed has become a living organism, feeding on our attention.

How to Reclaim Our Minds & Stop the Mind Virus

We've passed the point where browser extensions can save us. You can't block enough keywords to restore your peace. The only real solution is to unplug—step outside, meet people, talk face-to-face.

The antidote isn't another app or productivity hack. Its presence. It's laughter with friends. It's silence and mindfulness. It's the reminder that most of what we scroll through is engineered distraction, not enlightenment.

If we want peace of mind, we must reclaim the pieces we've given away. While you may have heard that time is our most precious commodity, that's not entirely accurate - it's our attention. What good is time if we are wasting it paying attention to garbage?

Each headline, each argument, each dopamine hit—it all fragments us. Reassembling that peace starts with acknowledging the infection: the mind virus that keeps us endlessly tuned in, scrolling, clicking, feeling enraged, lacking trust in our neighbors, and emotionally drained.

It's time to log off, look up, and reconnect with the humans in your life, because it may shock you to discover that we aren't that different; it's just the powers that be who want us to believe it so they can get rich by dividing us, and that’s not winning after all.