I posted this on LinkedIn recently because, as Peter Griffin says, it’s grinding my gears. I don’t mind personalizing emails, but when you send unsolicited emails that include BS, that’s where I draw the line. Think about it, would you buy something from someone who starts their first email to you with a blatant lie like:

It’s inspiring to see how Futureforth continues to make an impact in the communication coaching industry.

I’ve been following Futureforth for a while and love how you approach communication coaching and keynote presentations.

Imagine walking into a car dealership, and the salesperson approaches you and says, “Welcome in, I’ve always admired you and your work! I’m excited to help you today because you’ve always impressed me so much.”

Start with a hi, not a lie.

How would you react, especially once you realized you’d never met this person before and they had no idea who you were? Would you trust them?

Automation is making us lazy. Start with a hi, not a lie. Deal?