Setting and Achieving Your Goals with Overlap

How to set goals

Imagine yourself in a car at night, driving down a long, barren road with flat empty fields along both sides. You have been driving for many hours, and you have no idea where you are headed, or if you will ever reach your destination. You don't know this because you never decided where you are going. You are just driving with no plan.

You might be enjoying the feeling you get from the freedom of the open road. However, eventually, you will begin to get frustrated and feel stressed by the uncertainty of not knowing where you are going.

Setting yourself personal and professional goals will help you set and reach your destination. If you have no goals you will eventually run out of gas along the side of that barren road.

Don't quit your day job.

I was reminded of the importance of goals as I read Sean McCabe's new book, Overlap: The Ultimate Guide to Turning Your Side Passion Into a Successful Business. McCabe is an entrepreneur who has had several successful businesses over his career. We met in-person at Jeff Goins' Tribe Conference recently and spoke more about his book. He wrote it to encourage readers to go after what they truly want to do professionally. He doesn't preach what others do about quitting your day job. Instead, he encourages you to carve out time to work on a side business that can bring you joy and reward you financially. This all begins and ends with the goals you set for yourself.

In Overlap, McCabe describes his own goal of writing the book and how he completed it in just one month. He describes his process of writing 80,000 words over two weeks. McCabe includes a clever strategy to help readers set and reach their goals.

A strategy to achieve your goals.

Begin by creating a long list of all of your life goals. McCabe recommends determining which of the goals on your list will have the biggest impact on your life if accomplished in one year. He then says to start a new list and write that one goal on the top of the page. Follow this with twenty bulleted items that will get you to accomplish that goal. Dedicate one day for each item and repeat this for twenty days. 

I would add that you might need some extra time on some of the items, but you will be surprised how little time it actually takes to complete them when you write them down. It also helps to reconsider watching YouTube and Netflix during this period because focus is key.

McCabe writes, "Successful people know what they want, and they invest every ounce of their energy in going after that one thing. You can achieve many great things in life, but you can achieve only one truly great thing at a time. If you try to pursue many goals at once, you will not succeed at any of them." He adds that you should visualize achieving your goal. He says to, see it, actualize it, and internalize the fact that it will happen. Never feel you have failed to reach your goal, just that you haven't achieved it yet.

Make an on-going list of what is effecting you positively and what's doing so negatively. Doing this will help you understand what is slowing you down from achieving your goal and what is helping.

Communicate your goals.

A key message in Overlap is to communicate your goal every day to everyone in your life. Make them associate you with the goal you plan to accomplish. It needs to be on their minds when they think of you. You can even add the people in your life to your list. Some will support you all the way, while others may try to talk you out of it or even speak negatively of your goal.

McCabe writes, "If the people in your life don't know what your goal is they can't help you achieve it." He goes on to remind his readers that we need to know the goals our friends have and do our best to support them as well. As I always say, networking is a two-way street.

Why not pull your imaginary car over right now? Fire up Google Maps or grab the old Rand McNally from the glove box. Choose your destination. You are far more likely to make your journey a success when you know where you want to arrive.

Leave a comment with your goal. Maybe we can help you get there.

Struggling with a Decision? Put on 'Six Thinking Hats'

Use six hats to solve a problem

Have you ever struggled with making a decision? Maybe you are stuck with a problem right now. I recently learned how six hats can help you overcome your challenges. I want to share this process with you here to test it for yourself. 

I learned about the Six Thinking Hats from Jim Kwik, a guest on the James Altucher podcast. Kwik is a widely recognized world expert in speed-reading, memory improvement, brain performance and accelerated learning. Kwik credited this methodology to Edward de Bono, the author of the book, "Six Thinking Hats."

In the interview, Kwik explained how to use de Bono's process to help you overcome your mental blocks and struggles with decision-making. I have been trying this myself and I am amazed with how well it works. 

The idea is, we often address challenges by thinking as ourselves and approaching them as we normally would. We don't approach the problems in different ways. Albert Einstein said, "We can not solve our problems with the same level of thinking that created them." 

Problem Solving with Six Hats

Picture yourself with six hats. Think about your problem by putting on one of the six hats and taking notes on how you should address the issue. Each hat is a different color and each hat makes you think differently about the problem.

White Hat: Picture the white color of a lab coat. This is your scientific hat. Think of your problem through the lens of logic, data and facts. What information do you have that can't be denied?

Red Hat: Your red hat represents your heart. Look at the problem from emotions and consider how it makes you feel. What assumptions and feelings do you have?

Black Hat: Imagine a judge in his or her black robe. The black hat makes you judge the problem. Why may your problem fail?

Yellow Hat: Yellow is positivity, like sunshine. Consider the optimistic point of view to your problem. It presents benefits and values. It is the opposite of your black hat. What happens if your problem is solved? 

Green Hat: Your green hat is for out-of-the-box thinking. What is a creative solution you haven't considered? Think of new ideas and solutions. 

Blue Hat: Your blue hat is the blue-sky approach. This hat listens to all of the aforementioned hats and delivers your solution. It helps you discover the decision to your problem.

I have started addressing my challenges by following the Six Thinking Hat process. I use my whiteboard in my office and six colored markers to sketch out my answers. Doing so has brought me great clarity and much faster decisions to the problems I face in my business and life. 

Edward de Bonos famously asked, "If you never change your mind, why have one?" His approach to considering solutions to your problems in different ways is brilliant.

I highly recommend trying this process for yourself. I also recommend listening to Altucher's interview with Jim Kwik for clever brain hacks to help you improve your decision-making. 

Should I Stay or Should I Go?

I had a colleague reach out to me to ask whether she should continue as a self-employed marketing consultant or become an employee. Here was my advice. 

Ask yourself what you want to do most. Do you want stability but give up some freedom for it, or would you prefer potentially more reward but also more chaos? Working for yourself is always a bit chaotic and stressful (trust me, I know). So it's key to decide which lifestyle you prefer. If you choose employment, remember there are always options to work on a side hustle. ;)

Entrepreneurship or Employment

Entrepreneurship is wonderful and hellish at the same time. It is important to understand that there is nothing wrong with working as an employee. I did this for most of my career. I feel better for having done it, because I learned so much about how a business is run, and how to correct common problems and concerns that aren't visible to the outside world. 

As simple as this may sound, create two Pros and Cons lists. One for working for yourself and one for an employer. Do this on paper with a coffee (or stiffer drink). Close your computer. Put your phone in airplane mode. Don't get back online until you have completed both lists. 

I bet you'll see your answer right in front of you.

Now here's some music to help you work on your decision...

Be The Person You Needed When You Were Younger

Something cool happened yesterday. I was poking around Reddit, as I do, when I came across a post with this inspiring image. 

And so I shared it on Facebook asking who the man was in the photo. My smart friends chimed in and we were able to conclude it is Brad Montague from Montague Workshop (who created Kid President). Thank yous are due to Karen Ward and Jessica Ennis.

Thanks also to Rebecca Potter Bailey who noted that the quote was popular on Pinterest. And thanks to Adele McAlear who dug deeper to find the quote originates from Ayesha Siddiqi.

"Be the person you needed when you were younger."

But something else happened as a result of these few minutes on Facebook. The quote touched other people too. Chris Moody from Twitter mentioned he was going to hire Montague to speak. Kevin Tucker mentioned how much he loves the positivity that Brad is putting out there. And this...

In fact, it was Michael Dougherty who shared a video. And it was the video that left me feeling even more inspired and positive. So here it is. 

Thank you to my friends for sharing their smarts. Thank you to Ayesha Siddiqi for the powerful quote, and to Brad Montague for using it in his presentation and for putting this video together. 

Now I'm off to live my Space Jam... all from sharing a photo from Reddit on Facebook. You see, social networking can still be fun with friends and great content. 

 

How to Book Yourself Solid

I have had the good fortune of spending time with best-selling author, speaker trainer, and keynote speaker, Michael Port. He is a warm, wise and sincere guy - my kind of people! 

I recently read and loved his best-selling book, Book Yourself Solid: The Fastest, Easiest, and Most Reliable System for Getting More Clients Than You Can Handle Even if You Hate Marketing and Selling. I have already seen an increase in new consulting clients as a result of reading and working through the excerises in his book.

Here are some of my takeaways from Book Yourself Solid. I encourage you to pick up a copy and dig right in today.

17 Takeaways From Book Yourself Solid

  • You are the company you keep. 

I've read this in many of my favorite business and self-help-type books. It's true. Choose your friends wisely. Ditch them if they don't support you.

  • Your ideal clients are those individuals who energize and inspire you. 

This is why I typically work with small business owners and small teams. It always seem like the small businesses are the most passionate about the work they do. That passion always gets me excited to serve them.

  • Being everything to everyone just isn't possible. 

I'm guilty of trying to please all of the people all of the time - in the past. Michael serves his readers a good reminder why this doesn't work.

  • It’s much easier to carve out a very lucrative domain for yourself once you’ve identified a specific target market. 

This is something I have been doing with NetworkingForNicePeople.com. I wrote my book all about networking so I have returned to the topic to teach and build a community. My target market is anyone who wants to jumpstart their career or grow their business. 

  • If your potential clients are going to purchase your services and products, they must see them as investable opportunities; they must feel that the return they receive is greater than the investment they made.
  • The secret to having a successful business is to know what your clients want and deliver it. 
  • People buy results and the benefits of those results. So think about the solutions you offer and the subsequent results and benefits they provide.
  • View yourself as a leader in your client’s life.
  • Your brand is about making yourself known for your skills and talents. More than that — your brand is about what you stand for.
  • Establish an advisory board.

I'm finally in the process of making this happen officially in a private mastermind. 

  • Read one book a month.

You'll know I did this from reading these mini book report posts. Yes, I admit I have been falling behind. 

  • When you have made the effort to speak and write directly to your ideal client, he’ll feel it.
  • Perform daily tasks that will keep your name in front of potential clients.

I do this with my writing here, at Networking For Nice People, in my email newsletters, and in my column in The Tennessean. I also use Contactually as my CRM to remind me to check-in with clients and follow-up. 

  • From a practical perspective there may be two simple reasons why you don’t have as many clients as you’d like: Either you don’t know what to do to attract and secure more clients; or You know what to do but you’re not actually doing it.

Guilty as charged with not doing what I know I need to be doing. I'm getting better at holding myself accountable though. The photos of my family in my office help keep me focused. 

  • Each day, introduce two people within your network who do not yet know each other but you think might benefit from knowing each other. 

I do this with my Daily Goals Worksheet. You can grab a copy here

  • Start by choosing one day of the week that you can focus on where and when you could be asking for referrals.
  • Instead of focusing on what I do, focus on what I can do for my clients.

Get a Copy of Book Yourself Solid

I pulled each of these quotes from Michael Port's valuable book because they stood out to me. I expect many (if not all) will stand out to you too.

Book Yourself Solid is a must-read book to help you grow your business. Michael Port is definitely somebody you should be following.