The One Simple Change Networking Event Hosts Can Make to Create Real Connections.

I made a significant discovery in how to host an effective networking event years ago. This one change made my events much more impactful and well attended.  

I shared my discovery with a meeting planner friend recently, and as I did, the Universe sprang into action and freaked me out! We had been talking about the networking events I created, like Geek Breakfast and Nashcocktail. As I shared the big lesson I learned, another friend randomly sent me a text message with no words, only a photo. The image in question was of me, back in 2014, depicting exactly what I had described.

If you've attended networking events in the past, you'll note that the worst ones often lack a host or, at least, an active host directing attendees. Does this sound familiar? You sign in, get a name badge, and then walk around aimlessly, awkwardly making small talk while awaiting an announcement, instructions, or at least a welcome.

When the host doesn't do the above, it leaves attendees uncomfortable and perplexed. It's especially tough for newcomers who don't know anyone, as well as for shy or more introverted folks.

The photo Clark Buckner texted me out of the blue, with no explanation, is the one you see here: me standing on a chair, welcoming Nashcocktail attendees at Sam's in Hillsboro Village. Thanks, Clark. Your timing was impeccable!

Dave Delaney hosting Nashcocktail in 2014 at Sam’s in Nashville by Clark Buckner.

I always made it a point to welcome everyone, but one day I had an idea. I had everyone gather in a rough circle and asked each attendee to briefly share what brought them to the event. My spontaneous request changed everything. It allowed new Nashvillians, job seekers, founders hiring, entrepreneurs with solutions, and business types seeking solutions to find and connect.

When Bill said, “I’m a software developer, new to town, and looking for a job.” Mary, the HR Director of a SaaS company, knew to seek out Bill because she was hiring.

Giving everyone a minute to share what they were seeking and who they are briefly allows for better connections to be made. I encourage event organizers to try this method. It doesn’t have to be fancy or scripted. Welcome everyone, thank them for coming, then let them share the spotlight and see what magic emerges from the connections that follow.

If attendees leave your event confused and unsatisfied because of your lack of direction, you can bet they won’t return. Providing them with what they need to meet the people they most want to connect with will benefit everyone.