I just enjoyed a remarkable theatrical experience from Oz Nashville. Since I Suppose is an immersive journey through Nashville, with sound, film, interactions and text from Shakespeare's Measure For Measure. You should check out Amy Stumpfl's excellent recap from her article in The Tennessean. Audience members set out on their adventures using a mobile device and headphones. They are sworn to secrecy to ensure they don't spoil the experience for others, so I have to be careful not to spill any beans here.
What was especially wonderful was the fact that I got to spend time in nooks and crannies around the city. I was fascinated by the way the interactive performance flowed from location to location. A dark and mysterious soundtrack played in my ears, as I watched the videos on the device. I had to follow the character on the display and listen to her dialogue as I merged through crowds of people on the streets. I was surprised and shocked by some of the locations I wound up in. It truly was a brilliantly immersive experience.
Afterward, I asked Rus Snelling, Oz Nashville's production manager, a few questions. I was curious what would happen if a regular person on the street interfered with an audience member as they were meandering through back alleys. For example, I remember going on a ghost tour of Edinburgh. We traveled at night by foot through a spooky cemetery as drunken vagrants yelled at us to get out. Nervous audience members awkwardly chuckled, thinking (and hoping) they were part of the performance. Russ assured me that the company had undercover actors following along the whole time to ensure the audience is safe. In fact, the team also use private, direct messages via Twitter with a Tweetdeck dashboard to communicate with each other.
So why is this blog post entitled, Why Waiting Is Wrong? Good question.
I chose the title because of the reaction I got from my friends when I shared how wonderful the experience was. Each person said they had been thinking about getting a ticket, but guess what, it was already too late. The entire show is sold out. My friends regretted missing their chance to buy a ticket because they waited too long. All theater performances have limited runs. Some shows are made to lasting longer, but if not enough tickets are sold, they eventually close.
All good things must come to an end.
I had the wonderful fortune of being marketing manager for the Toronto production of the Broadway musical, HAIRSPRAY. The show had a successful run, but after nearly one year there were not enough bums in seats to keep the show alive. After it closed, I heard from many friends who said they were disappointed because they didn't get to see it. I was too. They waited too long and assumed the show would always be there. All good things must come to an end, but they didn't consider this.
If you are in Nashville (or plan to visit), take a look at the other amazing performances planned by OZ Nashville. Stop waiting and buy a ticket now, before you miss another opportunity for an experience of a lifetime.
This is why waiting is wrong.