The Simple Art of Asking for an Introduction
How to Request and Receive Introductions to Grow Your Career or Business
There are countless job opportunities and client engagements that never get posted publicly. The key to discovering these hidden doors is networking, and one of the most effective tools is the simple act of asking for an introduction.
The Common Mistake
Too many people approach this the wrong way. They’re vague in their request and expect their friend or colleague to invest extra time composing the introduction. This slows things down and can even stop the process altogether.
Make It Easy for Them
First, politely ask if your contact is comfortable making the introduction. Include a question like, “Would it help if I gave you an email blurb you can use?” Almost everyone will appreciate this.
When they agree, provide a short, copy-and-paste paragraph they can use or edit. For example:
Thank you for agreeing to introduce me. Here’s a quick blurb you can copy, edit, or rewrite as you see fit. Please include me in the email so I can follow up directly.
I’d like you to meet Dave Delaney (CC’d here). Dave is a communication strategist and keynote speaker…
By supplying this, you remove friction. Including yourself in the CC ensures the introduction is made and allows you to immediately follow up with the new connection.
Follow Up Thoughtfully
Once the introduction is made:
Respond right away to the new connection and suggest a time to talk.
Thank your introducer immediately.
Circle back after the call to share how it went. This is a perfect time to send a handwritten thank-you note or even a small gift or lunch invite.
These steps show gratitude and strengthen relationships with both parties.
Focus on Connection, Not the Close
Remember, networking isn’t a sales call; it’s a two-way street. The goal is to create meaningful connections and open doors, not to land a job or client in the first conversation. I’ve found many speaking and coaching clients through this strategy, and each began with genuine curiosity and connection.
A Call to Action
Rethink how you approach introductions. Even if you’re not seeking new business or a new role today, think about your closest friends and colleagues. How could you help them by offering an introduction before they ask?
Business slowdowns and career stalls can feel discouraging, but that’s exactly when a friendly hand makes the biggest difference. After all, that’s what friends are for.